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    Sales Person's ROI Model - The Key to Improve CRM User Adoption Rate
    According to a report by CSO Insights, only 38% of the companies has CRM user adoption rate of 75% or more. This is the underbelly of the CRM  ....
    Author: Steve Tsai
    Date Posted: October 20, 2013

    Engaging Interaction with Your Customers
    On the last day of SES 2013 in San Francisco, I attended two interesting sessions, both touched upon some fundamental principles rather than ...
    Author: Julia Tsai
    Date Posted: September 20, 2013

    Retargeting/Remarketing
    During an "Ask the Expert" session at SES Conference in San Francisco last week, I was at the "retargeting" table and had a conversation with Marty Weintraub of AimClear ....
    Author: Steve Tsai
    Date Posted: August 18, 2013

    How to Appeal to People Who Have Different Sensory Preferences?
    This article is the second of the series on how you can increase your conversion rate.
    Author: Steve Tsai
    Date Posted: July 10, 2013

    Applying Persuasive Sales Process to Online Sales
    The traditional sales process involves the following steps:
    Author: Steve Tsai
    Date Posted: June 10, 2013

    Facebook, MyLife, and 500Friends
    At AlwaysOn Silicon Valley Innovation Summit, Facebook's woe of its inability to monetize and transition to the more mobile environment was extensively discussed.
    Author: Julia Tsai
    Date Posted: May 10, 2013

    Business Mobile Apps
    At AlwaysOn Silicon Valley Innovation Summit, SAP's president of mobility Sanjay Poonen gave a presentation about SAP's vision about business mobile apps.
    Author: Steve Tsai
    Date Posted: April 10, 2013

    Facebook Ads Tips for Search Marketers
    Facebook Ads have different characteristics from the search ads. Comparing Facebook ads vs. Google ads, Facebook ads has ...
    Author: Steve Tsai
    Date Posted: March 10, 2013

    How To Grow Facebook Fans Organically
    In my previous article, I discussed the difference between search exposure/traffic and social exposure/likes. The key to grow search traffic/exposure is to get your Web page ranking ...
    Author: Julia Tsai
    Date Posted: February 10, 2013

    Search vs. Social Exposure
    Because social marketing represented by Facebook and search marketing represented by Google are coming from very different foundation and mechanism, it is instructive to compare ...
    Author: Stephanie Tsai
    Date Posted: January 10, 2013

    B2B Lead Generation Part IV: Retargeting
    This is the Part 4 of the B2B Lead Generation based on an SES session by Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com.
    Author: Steve Tsai
    Date Posted: December 06, 2012

    B2B Lead Generation Part III: Personalized Landing Pages and Marketing Automation
    This is the Part 3 of the B2B Lead Generation based on an SES session by Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com
    Author: Steve Tsai
    Date Posted: November 05, 2012

    B2B Lead Generation Part II: B2B Landing Pages
    This is the Part 2 of the B2B Lead Generation based on an SES session by Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com.
    Author: Steve Tsai
    Date Posted: October 04, 2012

    B2B Lead Generation Part I: Setting up Offline Conversion Tracking
    One of the sessions at SES in San Francisco is on B2B lead generation. The speaker is Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com.There are several sections of her presentation:
    Author: Steve Tsai
    Date Posted: September 01, 2012

    Social Media And B2B Event Marketing Go Hand In Hand
    With social media becoming more and more vital as far as marketing is concerned, it is important to use it a way so that it gives the maximum benefits. Be it a seminar,..
    Author: Steve Tsai
    Date Posted: August 15, 2011

    Importance of Working with Social Media Experts
    By and large, business owners already realize they need to go on to Facebook and Twitter since most of their competition is beginning to do so as well. The biggest issue many.executives face is that the proper deployment....
    Author: Jack Albert
    Date Posted: July 15, 2011

    Web Marketing on Facebook:
    With its 500 million members, Facebook marketing has become a must. Yet, when you look at it closely, very few businesses are actually able to utilise Facebook effectively. One of the trends you'll ....
    Author: Steve Tsai
    Date Posted: June 15, 2011

    Three Power Packed Tips for Social Media Marketing You Need To Know.
    There are many different ways to drive traffic to your site on the web but nowadays you see that more and more marketers are getting inclined towards social media to promote their products and services ...
    Author: Adan Walsh
    Date Posted: May 15, 2011

    From Twitter to Chatter
    In last year's Dreamforce Conference, Marc Benioff, CEO of Salesforce.com, unveiled the Chatter feature. By incorporating the social media functions originally created for personal connections, Chatter expands the concept to the business world...
    Author: Steve Tsai
    Date Posted: April 15, 2011
     

    Drag Traffic to Your Website via Social Media Optimization
    Recently, a new term was discovered by several online marketing experts, i.e., Social Media Optimization. It is one of the brilliant methods to pull the traffic on your website, but it is different from search engine optimization. SMO ...
    Author: Rithm Gupta
    Date Posted: March 15, 2011


    Marketing to Your Prospects With Teleseminars and Webinars - How to Decide Which Format is Best
    Information marketing is all about sharing the knowledge you already have with the people who want to know what you know. I have found that presenting this information in the form of teleseminars and...
    Author: Connie Ragen Green
    Date Posted: February 02, 2011

    Making Money Through Effective Online Marketing Web Page Copywriting
    If you are already making a living in the cybernetic world like online marketing, but still want to have a greater profit, online marketing web page copywriting might just be the job you're looking ...
    Author: Izza Aima Montederamos
    Date Posted: January 08, 2011

    Beyond The Cloud Play #28: Build Street Teams and Leverage Testimony
    This is one of the plays from the Event Playbook. Marc's idea for cultivating a group of salesforce.com enthusiasts did not come from the technology community, it came from the hip-hop community.
    Author: Steve Tsai
    Date Posted: December 06, 2010

    Top Internet Marketing Strategies for New Websites
    It's your first time to open shop online and you're wondering what you should do to make your presence felt. The Internet is a daunting world. It's almost as vast and unlimited as the universe, makin...
    Author: Anthony Harris
    Date Posted: November 08, 2010

    Basics on Web Site Marketing Strategies
    Many individuals are turning into business for the following reasons: 1. They do not need to deal with a boss. Entrepreneurs and info-preneurs alike are the boss themselves. 2. Working out a busine...
    Author: Anthony Harris
    Date Posted: October 01, 2010

    Web Lead Tracking
    Editor's note: This is part four of the B2B sales and marketing series. This series of articles deal with sales enablement, lead qualification, and demand generation..
    Recently, I was invited to IDC Direction10 conference in San Jose Convention Center. There is a sales and marketing track that talked about sales enablement, lead qualification, and ..,
    Author: Steve Tsai
    Date Posted: Sept. 01, 2010

    Buzz Marketing
    Editor's note: This is part four of the Internet marketing series. The previous articles of the series covered behavior targeting, local searches, and persuasion architecture.
    Recently, at an Web2.0 event in San Jose, I talked with Sushil Jah, CEO of OuterJoin, an online marketing company with some very interesting products and services..,
    Author: Steve Tsai
    Date Posted: Nov. 09, 2009

    Affiliate Marketing, Moving Towards Maturity
    The internet has brought about many changes in the business world; business owners who cannot afford to put up different offices in various places see a ray of hope with this development. Through the...
    Author: Steven Gerber
    Category:
    Online Business
    Date Posted: Oct. 26, 2009

    Persuasion Architecture
    Howard Kaplan, Vice President of Marketing, Future Now, was one of the speakers at the Internet Retailer Conference and Exhibition at San Jose Convention Center on June 7, 2009. His topic: Waiting for Your Cat to Bark? ...
    Author: Steve Tsai
    Date Posted: July. 8, 2009

    Search Engine Marketing and Search Engine Optimization: Any difference?
    For many casual internet users, the terms SEM and SEO rarely enter their minds when they are busy jumping from one website to another. However, it is these terms that determine much of what comes out...
    Author: Mikhail Tuknov
    Category:
    Marketing
    Date Posted: May. 20, 2009

    Behavior Targeting
    One of the more interesting sessions at Web2.0 Expo at Mascone Center West in San Francisco this week is the behavior targeting presented by Nayfeh of Revenue Science based in Seattle, WA...
    Author: Steve Tsai
    Date Posted: April. 20, 2009

    Network Vs. Affiliate Marketing
    Running a traditional brick and mortar kind of business with an online presence, is obviously one very good way to make at least part of your living online. But for the purposes of this article we ar...
    Author: Andreas Sundstrom
    Category:
    Marketing
    Date Posted: Oct. 18, 2007

    Email Marketing: A Simple, Free and Overlooked Way to Market Your Business
    Email. We use it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums. It's arguably bec...
    Author: Sandra P. Martini
    Category:
    Online Business
    Date Posted: Sept. 8, 2007

    SEO or PPC - Deciding Which Type Of Search Engine Marketing Your Business Needs
    Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site. This will help you to stay on track and not wa...
    Author: Chris Taylor
    Category:
    Site Promotion
    Date Posted: Aug. 2, 2007

    The Biggest Secret In Internet Marketing
    In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article...
    Author: Alex Nghiem
    Category:
    Marketing
    Date Posted: July 30, 2007

    Direct Mail - the Deadly Sin Of Not Testing
    If there's one thing that makes direct mail a reliable method of drumming up new business, then that would have to be the ability to test if different version of a pack achieve a better return on inv...
    Author: Robert Wilkinson
    Date Posted: June 29, 2007

    How To Get Higher Converting MLM Leads For Less
    If you are involved in an mlm or network marketing business then you probably have tried to find the best ways online as well as offline to get qualified people either to your website or to the compa...
    Author: Don Luttrull
    Date Posted: May 22, 2007

    Direct Mail - Getting You Envelope Opened
    If you use direct mail it's in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copywriting and the expensively printed brochure, but if...
    Author: Robert Wilkinson
    Date Posted: April 15, 2007

    The Most Powerful Tool A Marketer Can Have
    In the Internet Marketing there are many tools that you can use in order to build your business or increase your income, you can find lot of software, books, videos, but you have to know how to use t...
    Author: P.V. Reymond
    Date Posted: March 1, 2007

    Holiday Marketing Magic for New Year Success
    Can you believe it's November already? The holidays are here and then the start of a new year will be upon us. Now is a perfect time to reflect on your business and see if it is all that it can be. I...
    Author: Diana Ennen
    Category:
    Business & Finance
    Date Posted: February 26, 2007

    Smart Marketing and Good Affiliate Progarm equals Growing Residual Income
    Smart marketing and good affiliate programs are the two main sources that pump in the monthly check and will earn you residual income for a long time to come, Just having a good affiliate program wo...
    Author: Herman Dias
    Category:
    Online Business
    Date Posted: February 19, 2007

    Internet Marketing Strategy Planning - The Eight Steps Formula
    Before you decide what to sell on the internet. You have to develop an Internet Marketing Strategy that is the essential part of your online success on the Internet. You have to take into considera...
    Author: Alvin Phang
    Category:
    Marketing
    Date Posted: February 19, 2007

    Marketing Without Selling
    I remember back in the mid 90s when I was "in between" jobs, in debt and broke. My "in between" job status at that time for a period of about one year was a car salesman. Now, I know what your thinki...
    Author: David Weeks
    Category:
    Marketing
    Date Posted: February 19, 2007

    The Ultimate Internet Marketing Strategy Every One Should Practice
    Every successful online marketer says this is the bar-none, top-of-the-list, number one way to guaranteed success for any online venture. What Is it? Any marketer knows that nothing beats word of m...
    Author: M.Planet Lubowa
    Category:
    Marketing
    Date Posted: February 19, 2007

    Internet Marketing Trend: Segment Your List To Become A Trusted Resource... And Leave Your Competition In The Dust
    As 2007 gets closer, I've been reading and researching and looking back over my previous newsletters and blog posts in search of the big picture: what are the broad Internet marketing trends and how ...
    Author: Derek Gehl
    Category:
    Online Business
    Date Posted: February 19, 2007

    eHarmony
    Greg Waldorf, CEO of eHarmony, a web based dating service company, gave a talk at Stanford Entrepreneur Thought Leadership forum.
    Author: Steve Tsai
    Category: Entrepreneurship
    Date Posted: February 14, 2007

    Is this the ULTIMATE Affiliate Marketing Formula ??
    Why affiliate marketing ? Well, affiliate marketing allows you to advertise products created by others on your website, and then earn up to 75% commission for each sale. You can choose from affiliate...
    Author: Jonathan Moss
    Category:
    Computers & Internet
    Date Posted: February 12, 2007

    The Secrets Of Internet And Online Marketing
    There are a plethora of things you can do online and of all the things you can do online, there is one that you should definitely know how to do. MARKET YOUR OWN BUSINESS ONLINE! Now with the incred...
    Author: Wayne Van Dyck
    Category:
    Marketing
    Date Posted: February 12, 2007

    Why So Many People Fail In Affiliate Marketing
    More and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Inter...
    Author: Shaun Weaver
    Category:
    Site Promotion
    Date Posted: February 12, 2007

    Article Marketing Is Equal To Viral Marketing
    Article marketing is a cost-effective method of marketing your Web site and services, and driving up your search engine ranking in the process. Studies allege that Article Marketing is 7-10 times mor...
    Author: Chris Peterson
    Category:
    Site Promotion
    Date Posted: February 12, 2007

    The Different Types Of Affiliate Marketing
    There are different types or classes of affiliate marketing, and the number of types will depend on how one classify them. However, the most basic affiliate marketing programs, falls under pay-per-pe...
    Author: Gerald Choo
    Category:
    Online Business
    Date Posted: February 12, 2007

    Online Niche Marketing And Your Bottom Line
    The Internet is tailor made for niche marketing. As more and more people turn to the web to find the information and products they need, opportunities for online marketers to cash in has never been g...
    Author: Titus Hoskins
    Category:
    Online Business
    Date Posted: February 06, 2007

    How Can a Piece of Article Boost Your Marketing Efforts?
    Have you ever thought how a simple article has gigantic capability to boost your marketing effort? For certain, this fact is constantly ignored by most marketers, assuming articles are nothing except...
    Author: Wan Assad
    Category:
    Marketing
    Date Posted: February 06, 2007

    Email Marketing: On Keeping Online Businesses Profitable
    The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity. Since the ...
    Author: Eugenijus Sakalauskas
    Category:
    Marketing
    Date Posted: February 06, 2007

    These Are The Niche Marketing Secrets
    Niche marketing is a simple concept, that can help your business to gain an advantage, even in very competitive online categories. You know that 20 percent of buyers consume 80 percent of your prod...
    Author: Dr. Roberto A. Bonomi
    Category:
    Marketing
    Date Posted: February 06, 2007

    Baby Boomers Impact On Your Website Design
    If you haven't thought of Baby Boomers in regard to website design, you may want to review your thinking ...
    Author:Illa Maden
    Date Posted: January 27, 2007

    Advanced Uses For Myspace
    MySpace members can generate a website quickly through templates. These templates enable users to create a generic website in very little time. For those who are just interested in making new friends
    ...
    Author: David Riewe
    Date Posted: January 23, 2007

    What Is RSS?
    RSS is technology - a simple software program - that allows you to access web and blog content automatically. The acronym's most popular translation is "Really Simple Syndication. Once your browser o...
    Author: Madison Lockwood
    Date Posted: January 18, 2007

    Where To Find Free Images For Your Web Marketing Campaign
    The Web is flooded with million images. Try Google image search or my favorite Picsearch.com and know what I mean. You are tempted to grab the best images and use it for your website. And of course y...
    Author: Roz Volv
    Category: Site Promotion
    Date Posted: January 11, 2007

    How To Make Your Web Site And Affiliate Marketing Compatible
    People who look for income opportunities, do often come across the idea of affiliate marketing. At first sight, it looks like it's just to have a banner posted on their web site to generate income. ...
    Author: Ove Nordkvist
    Category: Site Promotion
    Date Posted: December 11, 2006

    Marketing Your Website
    Your new website is up and running, it's time to inform the purchasing public. Marketing a web-based business is just as important as marketing a brick-and-mortar business. Even though a marketing pl...
    Author: Matt Kuren
    Category: Site Promotion
    Date Posted: November 27, 2006

    Apply These 6 Principles Of Internet Marketing And Start Generating Web Income
    Generating income from the web can be achieved by putting into practice, on a regular basis, the basic principles of internet marketing. Whether you are just starting out on the internet or you hav...
    Author: Cynthia Minnaar
    Category: Online Business
    Date Posted: November 22, 2006

    Mobile Website Marketing Ideas
    Now is the right time to market websites via the mobile Internet. The market is relatively new and there are only a handful of competitors. Making a quick move now could help businesses establish dom...
    Author: Farhad Divecha
    Category: Site Promotion
    Date Posted: November 13, 2006

    Mini Website: A Source Of Direct Marketing
    Mini Websites have become the most dominant and cost effective solution to promote and market your products and services. People generally prefer a large site with large number of pages which invaria...
    Author: Pegasus
    Category: Web Design & Development
    Date Posted: October 23, 2006

    Does Affiliate Marketing Really Require A Website?
    I hear a lot of internet marketers claim doing business in the World Wide Web requires ones own web site, suggesting that your own website is your online headquarters. It's your very own digital stor...
    Author: James Mann
    Category: Marketing
    Date Posted: October 20, 2006

    Website Marketing is the Pillar for your online business
    Are you planning to design a website? Marketing is one of the most important concerns to announce your launch. It is the pillar on which your empire of website is standing. Website marketing is the b...
    Author: Steve Waganer
    Category: Site Promotion
    Date Posted: October 18, 2006

    Website Marketing: A First Glance
    I recently started working as a consultant for MarketFinders, a Ventura County/ Santa Barbara marketing company in Southern California. Lynn Sarkany, founder and principal, communicated her interest ...
    Author: Stephan Goutoulli
    Category: Site Promotion
    Date Posted: October 13, 2006

    Internet Marketing Newbie? Tailor Your Website
    You have decided to zero in on product creation? You have reached the point were you know your goals inside out. You have even written your goals down. They are tacked onto your refrigerator and tap...
    Author: Wy Williams
    Category: Online Business
    Date Posted: October 12, 2006

    Can Using Web Design Templates Derail Your Marketing Efforts?
    So, you've come up with a business idea and put your heart and soul into gathering capital, developing a product, or refining a service that you plan to offer. Now it's time to get your business onli...
    Author: Rasheed Ali
    Category: Online Business
    Date Posted: October 03, 2006

    Website Appearance Is Essential As An Internet Marketing Tool
    Introduction In this article we will go over the most important aspects that when applied synergistically will take your web presence appearance and usability to the next level. Building a Trustwor...
    Author: Deam Rass
    Category: Marketing
    Date Posted: October 03, 2006

    6 Critical Elements In Creating Successful Web-Marketing Campaigns
    With the growing realization that the marketplace is not what it used to be, more and more companies are turning to the Web as the marketing environment capable of reaching a dispersed diaspora of 'L...
    Author: Jerry Bader
    Category: Marketing
    Date Posted: October 03, 2006

    Internet Marketing: Is Your Website Sticky?
    A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for...
    Author: Wendy Maynard
    Category: Online Business
    Date Posted: September 26, 2006

    Writing Articles That Webmasters Love - Powerful Strategies For Successful Article Marketing
    You are familiar with the mantra of "Content and Links". You are excited and are very enthusiastic about marketing your articles. So many thoughts are running through your mind. What to write about? ...
    Author: Jonathan White
    Category: Marketing
    Date Posted: September 25, 2006

    Freelance Copywriting - Marketing Yourself and Your Website: Part 2
    As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques including sleight...
    Author: Mike Beeson
    Category: Marketing
    Date Posted: September 19, 2006

    Website Marketing: a First Glance
    I recently started working as a consultant for MarketFinders, a Ventura County/ Santa Barbara marketing company in Southern California. Lynn Sarkany, founder and principal, communicated her interest ...
    Author: Stephan Goutoulli
    Category: Marketing
    Date Posted: September 12, 2006

    7 Killer Internet Marketing Strategies Thatll Turn Your Website Into a Money Machine
    I suppose a website should work like a fast marketing machine and nothing less. That's why my websites tick. Because I realize a functional marketing website ought to bring in cash and not just ent...
    Author: Ambrose Ariagiegbe
    Category: Marketing
    Date Posted: September 09, 2006

    Freelance Copywriting - Marketing Yourself and Your Website: Part 1
    When it comes to marketing yourself as a freelance copywriter, it's important to bear in mind that virtually everything related to copywriting has gone online! Any copywriter who has been around fo...
    Author: Mike Beeson
    Category: Marketing
    Date Posted: September 08, 2006

    Exciting And Creative Tips For Marketing Your Website
    You have no idea that there is an army of people out there who are interested in creatively marketing their own website. Do some sleuthing! Take your time and look at the names of those who post com...
    Author: Wycliffe Williams
    Category: Site Promotion
    Date Posted: September 08, 2006

    Inverse Paranoid Web Marketing
    When you become Internet Marketeer you should become inverse paranoid - there is no other way of surviving in this e-world. What does it mean to be reverse paranoid? The concept is simple and you mig...
    Author: Slava Diamy
    Category: Marketing
    Date Posted: September 05, 2006

    Build marketing web sites quickly - too good to be true?
    I have been building and publishing websites for small businesses for the last eight years and over that time I have pretty much defined the way that I like to build sites and the tools that I like t...
    Author: Chris Cooper
    Category: Web Design & Development
    Date Posted: September 04, 2006

    Designing Your Website For Affiliate Marketing
    If you want to be successful as an affiliate marketer, you have to have your own website. It doesn't have to be fancy, but it does need to look professional. Have you seen those websites that are com...
    Author: Jude Wright
    Category: Web Design & Development
    Date Posted: September 04, 2006

    Goal Setting In Web Marketing
    Few years back I didn't believe in goal-setting. I thought it was something that successful people tell us to distract from what they really do. I still believe some books contain some distractive id...
    Author: Slava Diamy
    Category: Marketing
    Date Posted: August 30, 2006

    Web Marketing 2006: Five Critical, Yet Affordable, Components For Success
    The good news, online marketing isn't nearly as expensive as it used to be. These days, it's a small investment offering a big reward. I often peruse the internet looking for new companies that marke...
    Author: Scott Zosel - Techbranders.com
    Category: Marketing
    Date Posted: August 29, 2006


 

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