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Internet Marketing Strategy Planning - The Eight Steps Formula
by: Alvin Phang


Before you decide what to sell on the internet. You have to develop an Internet Marketing Strategy that is the essential part of your online success on the Internet.

You have to take into consideration the following:
1. Find a large and easy to reach niche market
2. Find a Product or Service the niche market demands for!
3. Setup your website
4. Have a great sales copy (your 24/7 sales man)
5. Create an opt-in page to collect email address
6. Have a great sales process
7. Make your website scalable and search engine friendly
8. Backend, backend and backend

Each step plays an important to your success in your Internet Marketing Strategy Planning. If even one step is miss out you will not be able to see the results you would like to see as each step is equally important to each other.

1. Find a large and easy to reach niche market

Your first step in your Internet Marketing Strategy planning requires you to do your research and find a large and easy to reach niche market to market your product. What you can do from here is that you go to Free Keywords tools and search for niche keywords that have high click through and low competitions.

Example the keyword "Dog Food For Sale", when you search that on Google there are actually 5,650,000 which is seriously not a lot of competition but you also have to check is there a demand for it by using tools from www.seobook.com to look at the KEI rate. The higher the KEI rate the better the keyword.

2. Find a Product or Service the niche market demands for!

After you have found 2 or 3 keywords that you would like to target on, you would want to find products that will serve the market that demands for it.

Example like the keyword "Dog Food For Sale", you would not want to promote Cat Food as it is totally not related to the topic you want to promote about. So find related products like an eBook "where to find great sale for dog food" or dog products that dogs like to eat.

3. Setup your website

After you have decided what product or service you want to sell online, you would want to setup a website to promote your product. The best way to do it is by creating a Blog talking nothing but Dog Food that are for Sale. Because Google and Yahoo search engine loves Blogs so much that you virtually get listed just 24 hours upon updating compared to a normal website, which will take at least a few weeks to be cached into the search engine.

4. Have a great sales copy (your 24/7 sales man)

Do not be mistaken, sales copy is not the sale. A sales copy is a page with descriptions and details to promote your product on your website. When I first heard of this term sales copy I was totally stunted how important it was to have a sales copy.

Depending how good your copy writing skills are, you can get people to write your sales copy or simply teach yourself to write one. If you can try to write it yourself as copy writing is a very good skill to learn especially when you are an Internet Marketer who plans Internet Marketing Strategy.

5. Create an opt-in page to collect email address

This is another important step that many do not have and its the most important. Why? It is because they fail to collect email address from their website. With the email address you can design out your sales process in the next step which I will explain further.

6. Have a great sales process

With your opt-in page in place, you can used the captured email address and name to follow up with people who are interested to know more about what you are promoting in your opt-in page. This way build you list of email list and keep sent them information or promotion products to sell those products again in the future.

7. Make your website scalable and search engine friendly

With all that done, you would now need to read up on Search Engine Optimization. Practicing this will allow search engines like Yahoo and Google to spider your website easily. The good thing about Blogs is that you can ping the search engines to spider your site easily and you can listed very quickly within 24 hours.

8. Backend, backend and backend

Upon completion of all 7 steps, you just need to keep on sent backend information to your list from your opt-in emails that you receive and keep on driving traffic your opt-in page to get more email address to sent out promotion to your customers.

If you constantly follow these 8 steps formula for your Internet Marketing Strategy Plan, you will see great massive results after 3 months upon you have setup. So do the math and start planning your Internet Marketing Strategy today!
 

About The Author

Alvin Phang is the owner of http://GatherSuccess.com. Get the right Internet Marketing Strategy for your Internet Business with our free resource of Tutorials, Video and much more...
 

This article was posted on February 19,2007

 

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