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Social Media And B2B Event Marketing Go Hand In Hand
By Steve Tsai, Managing Editor, Internet Journal

With social media becoming more and more vital as far as marketing is concerned, it is important to use it a way so that it gives the maximum benefits. Be it a seminar, conference, exhibition or tradeshow, you need to utilize the power of each social networking website in order to get desired results which in this case would be a great many attendees, potential customers, and higher sales in the long run.

For B2B (business to business) clients, the ideal way to start promoting your event is via LinkedIn. You need to create a company profile and then post regularly. Keeping the profile active is very important. You can post relevant data such as topics of discussion, who the speakers are going to be, the agenda of the entire program, and so on. Coordinating invitations and managing RSVP through the LinkedIn profile is much easier.

The next step is to have an apt company blog. Although a blog has received its fair share of criticism before, it is now being looked upon as an effective event marketing platform. You can use it to build long-lasting relationships and exchange ideas with people through your blog. Direct promotion of the event should not be done on the company blog. Relegate that to only discussions and ideas.

Social media networking websites like Facebook and Twitter are huge now. On Twitter, you can use relevant hashtags and keep on posting links, updates, photos, videos, and news that is related to the event in any way. Twitter can be used for a minute-by-minute promotion of the event when it is on. Facebook can also be hugely beneficial if you can create communities and invite people to join in. It becomes a medium for exchanging news and ideas regarding the conference, seminar or tradeshow. You can offer discounts for early bird event registrations via Facebook and Twitter. That is bound to bring up the number of attendees!

Thus you can see how social media is everywhere. Event marketing through social media was a relatively new concept till a few years ago but now it has caught on like fire. Learning the tips and tricks of social media is also very important. If you are an event organizer, then you too need to master these techniques so that you can generate a fantastic response on the final day. At the end of the day, it is all about numbers!

About The Author
Steve Tsai is the Managing Editor of the
Internet Journal Internet Journal provides the insights and analysis on Internet marketing, eCommerce, mobile communications, eSecurity, and global e-Business. If you have any comments about Internet Journal, please send email to


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