The Secrets Of Internet And Online Marketing
by: Wayne Van Dyck
There are a plethora of things you can do online and of all the things
you can do online, there is one that you should definitely know how to do. MARKET YOUR OWN BUSINESS ONLINE!
Now with the incredible power of the Online World to reach millions of people, online
marketing is definitely an amazing tool that every business should utilize. The simple fact that advertising is can be very low cost and sometimes even practically free. The ability to get the results of
thousands of dollars in free publicity is practically unheard of in the business world today. Only recently have more and more people figured out how to utilize the ever exploding online world to market
their business ventures.
There is probably isn't a business in existence that wouldn't benefit from free publicity! The fact that properly utilizing free and low cost advertising raises net profits
to unbelievable levels! Using any or all of the major online services can help you market your business efforts.
Let's begin with plain advertising. For example, on AOL, they will let you place
classified advertisements for free! They have a variety of classifications and categories to choose from. By placing some of these free ads you can generate some very quality leads that can turn into sales.
If you are an excellent marketer you could sell something straight from your free ad.
There are other services that offer free advertising from time to time. When they do charge for classified ads it
is usually a very low cost, and they are still a great deal considering how many people may see them. When you place any ads you should always "track" your ads. This means put something in each
individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others, and you will want to
concentrate on these sections and not the ones that weren't making any money.
To track an ad you could make them request a certain "report" for more information. You should give each report
different tracking links for each ad. Such as: "ask for report #1tv" , this way you would know that this request came from the ad on television, for sale category, and so forth. If they send you an
order straight from the ad, make them give you an order #, which would be different for each ad. THE MAJORITY OF PEOPLE WHO ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!! THIS IS A MAJOR MARKETING
If you do not track exactly which ads are making money, then you are wasting your time by continually placing ads in "loser" categories that don't provide any sales. ALWAYS keep
track of every ad you place. Make a note of what it said, where and when it was placed. You will be pleasantly surprised when you analyze your "ad data" and see some positive trends developing.
Just repeat these trends and it will help you to make more money!
Wouldn't you like to have a name list of several hundred (or even thousand) people who might be interested in the particular product
or service you are selling based on their jobs or interests? Wouldn't that be great!? Well, you can! And the Online Services supply this service as a part of your regular membership.
unknown tool is called the "Member Directory!" You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a
search by "fishing." All of the people that were registered in the directory and had listed fishing as one of their hobbies would show up on that search list. You could now send each one of those
people an e-mail message telling them about your product or service, it's just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow
The bottom line is that you "test" and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to
reach more people. You should conduct split-testing on your site. A method were you have two different pages, performing the same function but with different copy so you can tell which one is converting
You will also find hundreds of articles on the World Wide Web. By searching one of the WWW search engines like Webcrawler you can find all the information you can read. Use search strings
such as: "online marketing", "internet advertising", "selling online", and so on.
You can also find many books on the subject at your local bookstore or being advertised online.
This article was posted on February 12,2007
About The Author
Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple
Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application… enabling non-technical people to set up online businesses in less than 30
minutes. It's made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.
Permission to reprint this article in unchanged form, including author bio.