Mobile Web Marketing
Mobile Comm
Global e-Business
News & Insights
Contact Us


Sales Person's ROI Model
Engaging Interaction
Sensory Channels
Persuasive Webpages
FB MyLife
Business Mobile Apps
FB Ads Tips
Grow FB Fans Organically
Search vs. Social Exposure
B2B Lead Generation 4
B2B Lead Generation 3
B2B Lead Generation 2
B2B Lead Generation Part 1
Social Media and B2B Event
Importance of Social Media Experts
Facebook Marketing
Tips for Social Media Marketing
From Twitter to Chatter
Traffic to Web Site Via SMO
Webinar Marketing
Effective Web Copywriting
Play #28, Beyond The Cloud
Top Strategies for New Websites
Web Marketing Strategies
Web Lead Tracking
Buzz Marketing
Affiliate Marketing Maturing
Persuasion Architecture
SEO SEM Differences
Behavior Targeting
Network vs Affiliate Marketing
Email Marketing
Big Secret in eMarketing
Direct Mail Testing
Higher Leads for Less
Opening Direct Mail
Most Powerful Tool
Holiday Marketing Magic
Smart Mktg & Affiliate Program
eMarketing Planning
Marketing w/o Selling
Ultimate eMarketing
eMarketing Trend
Ultimate Affiliate Formula
Secret of eMarketing
Why Affiliate Program Fail
Article Mktg = Viral Mktg
Affiliate Marketing Types
Online Niche Marketing
Article Boosts Marketing
Profitable Email Mktg
Niche Marketing Secrets
Baby Boomers
My Space
Free Images
Affiliate Marketing
Marketing Web Site
6 eMarketing Principles
Mobile Web Marketing
Mini Web Site
Affiliate Marketing Needs Site
Web Marketing
Web Marketing 1st
Tailor Web Site
Site Appearance
6 Web Campaign
Sticky Site
Article Marketing
Web Template
Web Marekting Part 2
7 Killer Strategies
Freelance Copywriting
Creative Tips
Inverse Paranoid
Build Site Quickly
Design for Affiliate Marketing
Goal Setting
Web Marketing 2006
Freelance Part 2
Old Articles

Mobile Website Marketing Ideas
by: Farhad Divecha

Now is the right time to market websites via the mobile Internet. The market is relatively new and there are only a handful of competitors. Making a quick move now could help businesses establish dominance in the market leaving the competition trailing behind.

The days of SMS marketing are numbered. Mobile marketing ( ) is no longer limited to just sending out blanket SMS messages to scores of users with the hope that some might be interested. The mobile Internet brings the same flexibility to handheld devices as the World Wide Web brought to PCs. A wide variety of marketing options are now available:


Consumers can simply click a smartcode, enter keywords or even scan a barcode and bypass long URLs, search engines or cumbersome menus to access mobile content using a new technology called Qode. Marketers can use Qode to make any campaign, product packaging, retail display or even magazine publication immediately interactive.

The potential applications of Qode are very attractive, especially for contests, coupons, tickets, polls and real-time information access.

Qode ( )

Mobile Search

Google, MSN and Yahoo! now offer mobile search advertising programs either individually or in partnerships. Mobile search, like traditional search offers the option to market via organic mobile search optimization ( ) or paid mobile search advertising ( ).

Google Mobile ( )

MSN and Ingenio ( )

Yahoo! and Bango ( )

Both organic and paid search are currently quite non-competitive in the mobile market. Gaining dominance in either is relatively cheap and quick at present and companies that react quickly are likely to be able to reap rich rewards and grow intrinsically owing to the first mover advantage.

Text & Web Triggers

Web triggers allow users to enter their phone number on a website and receive an SMS push with a link or some sort of content. Text triggers allow users to send an SMS message as a request from specific content. Both text and web triggers have been in use for a while now. However very few businesses actually fully understand the potential of such services.

Using a web trigger, for example is a very easy way of getting visitors ( ) to the regular website aware of the fact that they can also access the site from a handheld device, on the go, which could be invaluable for travel, news and entertainment related sites.

Bango web trigger ( )

Viral Mobile Campaigns

Mobile content can be promoted virally by encouraging users to send a link to a friend from a mobile website, by encouraging them to forward (WAP Push) a message to another user's phone - often in exchange for points or free content - or even via blog marketing ( ) campaigns.

The great thing about viral campaigns are that if done correctly, once set up they incur no further cost and continue growing exponentially, for free!

The Next Step

Websites that have the content simply need to make that content available to mobile Internet users. Mobile website optimisation services are usually helpful in ensuring that websites work perfectly on a range of handheld devices. Mobile marketing agencies are then able to help businesses promote that content and monetize it.

AccuraCast mobile search marketing ( )

Other articles to read:

Top 5 Link Building Services ( )

Maximising Future Profits With SEM 3.0 ( )

SEO Weekly ( )

About The Author

With over 7 years experience marketing products and services online and offline, Farhad Divecha founded AccuraCast, London's leading search engine marketing agency. Under his leadership, AccuraCast has grown to be one of the top 25 search engine marketing agencies in the UK, as rated by The NMA 2006 Marketing Services Guide. His marketing portfolio includes product managing multi-million-selling 3Com PC Cards and the OfficeConnect PC Card brand, and building a significant online presence for over 30 companies in the UK alone.

This article was posted on November 13, 2006


[Home] [eMarketing] [eSecurity] [Mobile Comm] [Global e-Business] [News & Insights] [Contact Us]