Mini Website: A Source Of Direct Marketing
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Mini Websites have become the most dominant and cost effective
solution to promote and market your products and services. People generally prefer a large site with large number of pages which invariably confuse the visitors. Moreover, most of the pages remain unviewed
by the visitor. When people conduct searches in the search engines they expect to get specific results. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site.
If the visitor lands at your site and does not find what he is looking for in first two clicks he will automatically switch to another site which he finds more relevant. The concept of direct marketing is
always beneficial to the site owner as well as to the visitor.
The idea of mini site is advantageous to small time business or enterprise owners. Being a small business it becomes easy to showcase
all the products in few pages. Visitors also find what they are looking for without getting confused.
According to visitor psychology, people give value to straight forward honest offers. Most of the
sites now a day are filled with most irrelevant contents as per instructions of any search engine optimizer, which drives visitor away from site as he has so many options to choose.
Take a look at
the examples of contents for cake selling site below and decide yourself which one you prefer.
Site one: Welcome to our site, we produce best of products in world. We have cookies, pastries, jellies,
etc etc. We are established on ABC with the vision of our founder Mr. XYZ and also greet your visitor with an eye catching animation.
Site two: Looking for cakes? You have come to the right place for
Cakes. Below are our regular offerings along with the price, Check out todays special what we have only for you. Like a custom cake of your choice click here and like to know more about us click here.
Definitely the visitor will give more weight to the second site. The reasons are:
1. Visitor was searching for "cakes" and likes to know what cake is, and then only he likes to know who the
manufacturers of the cakes are.
2. The site is offering straight answers to the visitor like the prices etc
3. With minimum clicks he is getting all the information.
4. The site loads
fast which is a very pleasant thing for any visitor compared to site one which has animation on it and will take time to download.
5. Site 2 showcases the product prices and discounts immediately which is what all visitors look for.
6. Even search engine will give more preference to site 2 as they have specific information's on
cakes compared to site one which have other products to sell.
Bottom line is to attract your visitor by the matter on your site. Give the visitor straight answers and they will become your customers.
Today's market is customer centric so your services have to be customized to suit the customers.
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This article was posted on October 23, 2006
About The Author
Pegasus InfoCorp (P) Limited (http://www.pegasusinfocorp.com)
was formed with a single powerful belief among its two founders that the Internet could enhance and transform businesses in an amazing way. This belief continues to drive us towards our mission of helping discover and implement the best online strategy for businesses, institutions and professionals.