Importance of Social Media Experts
Mobile Comm
Global e-Business
News & Insights
Contact Us


Sales Person's ROI Model
Engaging Interaction
Sensory Channels
Persuasive Webpages
FB MyLife
Business Mobile Apps
FB Ads Tips
Grow FB Fans Organically
Search vs. Social Exposure
B2B Lead Generation 4
B2B Lead Generation 3
B2B Lead Generation 2
B2B Lead Generation Part 1
Social Media and B2B Event
Importance of Social Media Experts
Facebook Marketing
Tips for Social Media Marketing
From Twitter to Chatter
Traffic to Web Site Via SMO
Webinar Marketing
Effective Web Copywriting
Play #28, Beyond The Cloud
Top Strategies for New Websites
Web Marketing Strategies
Web Lead Tracking
Buzz Marketing
Affiliate Marketing Maturing
Persuasion Architecture
SEO SEM Differences
Behavior Targeting
Network vs Affiliate Marketing
Email Marketing
Big Secret in eMarketing
Direct Mail Testing
Higher Leads for Less
Opening Direct Mail
Most Powerful Tool
Holiday Marketing Magic
Smart Mktg & Affiliate Program
eMarketing Planning
Marketing w/o Selling
Ultimate eMarketing
eMarketing Trend
Ultimate Affiliate Formula
Secret of eMarketing
Why Affiliate Program Fail
Article Mktg = Viral Mktg
Affiliate Marketing Types
Online Niche Marketing
Article Boosts Marketing
Profitable Email Mktg
Niche Marketing Secrets
Baby Boomers
My Space
Free Images
Affiliate Marketing
Marketing Web Site
6 eMarketing Principles
Mobile Web Marketing
Mini Web Site
Affiliate Marketing Needs Site
Web Marketing
Web Marketing 1st
Tailor Web Site
Site Appearance
6 Web Campaign
Sticky Site
Article Marketing
Web Template
Web Marekting Part 2
7 Killer Strategies
Freelance Copywriting
Creative Tips
Inverse Paranoid
Build Site Quickly
Design for Affiliate Marketing
Goal Setting
Web Marketing 2006
Freelance Part 2
Old Articles

Importance of working with Social Media Experts
by: Jack Albert

By and large, business owners already realize they need to go on to Facebook and Twitter since most of their competition is beginning to do so as well. The biggest issue many executives face is that the proper deployment and engagement in social media requires planning and the willingness to devote time and human resources to truly exploit this new channel. Unfortunately most execs will simply ask an already overworked marketing or sales rep to "start the process". The downstream impact of this decision can do more harm than good when just starting to employ social media strategy.

This sorry scenario is likely being played out in offices all over the country as more and more execs are trying to come to grips with trying to understand where the ROI is coming from with respect to social media. Since most execs have seen their competition launch or change their existing web site design by adding new "Share" and "Like" buttons as well as a Home Page Blog they feel they should also get started doing the same as well.

The big problem with this approach of course is that the first rule of social media is that it is not a separate entity and needs to be completely integrated into a company's current inbound marketing strategies before beginning to see tangible results emerge.

Measuring the successful outcomes of social media is actually straightforward! As with present online marketing, it involves traffic, leads and customers. The monitoring of the number of followers and fans to tracking prequalified, niche leads and customer conversions is a long term process while trust and loyalty are slowly being built.

The second rule of social media strategy is that it is an immersive activity and needs to be constantly tended. That sales or marketing rep who was assigned this task generally has other roles to fulfill within the company and does not have the proper time to devote to this new undertaking. In addition, they also may not have the desired skills to successfully exploit and build a Social Media Strategy for the company. Therefore, outsourcing your website design and marketing to a firm that truly understands on line marketing is a great way to get started. This firm should naturally be well versed and skilled to take on an entire integrated approach to your overall brand identity positioning; -this would be your ideal solution.

By outsourcing your social media and on line marketing to a firm that specializes in these services can ensure your first steps forward are the right ones. Audience engagement is evaluated by observing the channels they choose to reach you! The options range from email, blog comment, Twitter, newsletter feedback, etc. The importance of producing frequent, fresh written content for blogging to a niche audience is vital for link building and developing as a specific niche thought-leader resource. And by utilizing an on line marketing firm ensures that proper time and steps will be taken to put your company in its most favorable light.

About The Author is a Mobile Website Design company provides Social Media Strategy, Social Media Consulting and Social Media Advertising Services for more information login at


[Home] [eMarketing] [eSecurity] [Mobile Comm] [Global e-Business] [News & Insights] [Contact Us]