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From Twitter to Chatter
By Steve Tsai, Managing Editor, Internet Journal

In last year's Dreamforce Conference, Marc Benioff, CEO of, unveiled the Chatter feature. By incorporating the social media functions originally created for personal connections, Chatter expands the concept to the business world. As Marc relates, there is a lot of information that is passed around inside the corporation through informal channels and networks in a traditional manner. Information about customers and success stories may not be distributed across the company in an effective way.

By utilizing the concept from Twitter, Chatter provides a mechanism for people within the company to connect and tune in to colleagues, topics, and groups of interest to them and follow these activities and collaborate with them. This enables them to work more efficiently and closely with their colleagues utilizing the social network technologies.

What's interesting is that the social networking concept and platforms are created for personal connections.The scale is much larger than that inside a corporation and the communication mechanism it created is certainly much more advanced and rich compared to the business application framework. Here is an example where the consumer Web application actually leads the way and gets adopted in corporate buiness environment. Because it was designed for large population, when it is applied inside the corporations, it is actually scaled down rather than scaled up.

It will be interesting to see how companies are using Chatter to increase their corporate productivities. Dreamforce 2010 conference should have some case studies. Stay tuned.

About The Author
Steve Tsai is the Managing Editor of the
Internet Journal Internet Journal provides the insights and analysis on Internet marketing, eCommerce, mobile communications, eSecurity, and global e-Business. If you have any comments about Internet Journal, please send email to

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