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Business Mobile Apps
By Steve Tsai, Managing Editor, Internet Journal
4/10/13

At AlwaysOn Silicon Valley Innovation Summit, SAP's president of mobility Sanjay Poonen gave a presentation about SAP's vision about business mobile apps.

Poonen said that mobile apps today are like the application server in 2000.
SAP acquired Sybase and the mundane SMS became strategic. His reasoning is that many third world countries such as Bangladesh with a population of 160M people, half of that population never have seen an ATM or a bank. They use mobile phone through secure SMS to buy things and to get loans. This is also the case in the Philipines, Indonesia, and Pakistan.
Poonen said that Gartner Group and Yankee Group have placed SAP as the Enterprise Mobility leader. SAP is partnering with the accelerators to get more enterprise mobility apps. SAP is also partnering with Apple and Microsoft in this space as well.
Examples of enterprise mobility apps are HR, expense report, dash board for HR attrition rate.
They are making enterprise mobility apps as easy to use and intuitive as the consumer apps by using multitouch features such as pinch, zoom, and gesture.
He described the mobile apps as the face of engagement for the employees in an organization. With HR app described above, it can help organizations become high performance, low attrition organization because managers can monitor the pulse of the organization at his fingertip literally.

Another productivity tool app Poonen demonstrated was a room decoration app. A decorator can take a picture of a room, fed that into an app, and started putting furnitures and other items in. The customer can see the room decoration in real time and make changes and adjustment on the fly. This is a very compelling tool that will save time, money, and frustration.

Another example Poonen gave was that he had a phone conference call with UK people at 5AM. His alarm was set at 4:45AM. After he was waken up, had he found that the conference call was cancelled due to some scheduling issue. Had there be an app that would turn off the alarm automatically if the meeting were cancelled, it would have gave him some extra rest and not ruined his morning.

In the subsequent panel discussion, Poonen said that enterprise mobile apps represent a very good growth opportunity for SAP. SAP has 200K customers with 5M employees. B2E (Business to Employees) apps have clear and compelling needs.

SAP is on to something with its strategic vision for enterprise mobility apps. It is a clear case that consumer technologies are influencing the enterprise applications.

About The Author
Steve Tsai is the Managing Editor of the
Internet Journal http://www.intnetjournal.com. Internet Journal provides the insights and analysis on Internet marketing, eCommerce, mobile communications, eSecurity, and global e-Business. If you have any comments about Internet Journal, please send email to stt@intnetjournal.com.
 

 

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