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How Can a Piece of Article Boost Your Marketing Efforts?
by: Wan Assad

Have you ever thought how a simple article has gigantic capability to boost your marketing effort? For certain, this fact is constantly ignored by most marketers, assuming articles are nothing except as tool to highlight specific content for public viewing and better be left for public to judge. Not more than that. However, if you spend your time, judging from another point of view, you will soon realize that an article represent your form of business, in a preliminary way.

An article contains uncounted valuable information either on general topics that we read daily in our local newspapers, but not to forget some articles are directed to specific readers. What I am saying is articles which contain specific information related to health, fitness, properties, religious etc. These forms of topic basically have their own readers that share the same interest, wishing to expand their knowledge further pertaining particular issues. These are called your targeted clients in form of global clients.

You as an individual, tend to psychologically write articles related to your interest. A farmer won't argue among themselves on issues related to medical instruments and/or a mechanic won't be interested to read on how to sell a digital products. Articles written by you natively will have direct correlation with your business nature and more precisely, what contains in your web sites. The same concept applies to those readers. Whoever reads your articles are those who interested to know more about the topic highlighted by you. Fortunately, most of these readers will become your qualified targeted visitors who will register for your newsletter, and more importantly, buying your products.

So, how can a piece of article able to help you market your business further? Generally, you won't produce articles just to be part of your web contents or even worst, part of your portfolio. However, you tend to disseminate it to as many readers as possible. The fastest and most effective method of reaching these potential readers is by submitting your articles to directories! Since most directories don't impose a single dime on you, your articles can form your content as virtual brochure. And, what does it means? Free advertising, of course! By publishing your articles, these are the great benefit you, as webmaster will achieve in return:

- Getting more qualified visitors.
- Better exposure towards your web site.
- Increase search engines popularity.
- Increase your reputation not only as an author, but also as webmaster.

Do you know that your qualified visitors tend to visit your web sites after they have partially and/or fully read your articles? This is due to the nature of human themselves, more influenced by words rather than pictures. Present your most valuable information in the way they want it. Sooner or later, they are one of your regular customers.

So, you provide the readers with the most useful, fascinated contents but how they are going to visit your web sites? Include your web address at the bottom of your articles to enable them finding your web site shall they wish to learn more on your products or services. By not inserting your web address is the biggest mistake made by any author.

"Oh, I heard this fact somewhere but it's all rubbish!" Well, not really. To prove this fact, you may have a sit and take a piece of paper. Start writing an article pertaining something unique, valuable and precious related to your business. Include your web address as well and you shall watch how it helps you. You will be surprise that not only you are getting more visitors but the search engines started to love you more!

Hold a minute please. Did I hear you said "search engines"? How can articles boost search engines popularity? The answer lies on the web address you included at the bottom page of your article. The URL will eventually produced 'one way links' to your web site one of the most crucial factor of getting your link popular among search engines, especially Google. By globally published your articles, you are by no mean, creating your network with other web sites.

Now, have you realized how a piece of article can boost your marketing efforts without paying a dime? So, start writing your articles now!

Enjoy promoting!

Copyright ©

About The Author

Wan Assad is the administrator of a place for web beginners to start their web development process. More articles including those from other reputable webmasters can be found at This article is allowed to be reproduced but no alteration is permitted.

This article was posted on February 12,2007


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